Did you know that 47% of Millennials say their purchase decisions are influenced by social    media?1 My Marketing Team makes it easy for you to stay top-of-mind for your patients.

View our Plan, Post, Repeat webinar as a refresher on how to create your social media content calendar for 2019. 

What you'll learn: 

  • How to save time and plan with a content calendar
  • The importance of hashtags
  • How to promote or boost posts
  • How to get more followers
  • How to access a free content scheduling tool and library 

As you sit down to create your social media calendar, remember that the American Academy of Ophthalmology has dedicated Eye Health Observance months which will help with planning: 

January – Glaucoma Awareness Month 
February – Age-Related Macular Degeneration Awareness Month 
March – Workplace Eye Wellness Month 
April – Sports Eye Safety Month 
May – Healthy Vision Month 
June – Fireworks Eye Safety & Cataract Awareness Month 
July – UV Safety Month 
August – Children's Eye Health/Safety Month 
September – Healthy Aging Month
October – Halloween Safety Month
November – Diabetic Eye Disease Awareness Month
December – Safe Toys and Celebrations Month 

Your Hootsuite account has social media posts to go along with each of these months. Easily find them by using the search function in the content library, then post. 

 

1. Lauren Friedman, "Millennials And The Digital Experience: Getting Your Digital Act Together," www.forbes.com, published February 8, 2017. Link here.