Spring Sales Forward with Extra $40

Increase frame sales this spring using the Extra $40 promotion and the latest social media, email, and in-office materials.

Have your patients fitted in fashionable and popular frames just in time for summer. VSP patients receive greater value with an extra $40 to spend when they choose well-known designer brands, Calvin Klein1, Cole Haan, and recently-added Salvatore Ferragamo2

To ensure your patients can make the most out of the summer shopping season, the Extra $40 promotion has been extended through July 31, 2017. 

Don’t forget: VSP Global® Premier Program practices earn additional $10 frame payments when VSP patients select Marchon® or Altair® frames3. Any purchase of a featured frame brand helps maintain your Premier Program status.  

Leverage this Extra $40 promotion to increase frame sales during the season with these easy, downloadable materials and start reaching out to your VSP patients today!


Get Social.  Download the Extra $40 Facebook and Instagram graphics and use this recommended copy to engage with your patients through social media. 

VSP members: Make the most out of your benefits this year. Take advantage of an extra $40 to spend on Calvin Klein, Cole Haan, and Salvatore Ferragamo frames when you visit our office. Make an appointment today!

Send an email. Download and send an email to your patients using your patient engagement platform.   

Promote inside your office. 
Download and print a poster to display in your office. 

Additional point-of-purchase materials are available to order on VSPOnline at eyefinity.com

Have questions about building your frame boards? We’re here to help. Email us at pathtopremier@vsp.com

  1. Calvin Klein and Calvin Klein Collection
  2. Includes VSP Signature Plan, VSP Choice Plan, VSP Advantage Plan, VSP Essentials Plan, Second Pair, and Computer VisionCare Plan patients. Check the Patient Record Report at authorization to see if patient is eligible.
  3. Available on VSP Signature Plan® and VSP Choice Plan® claims (not Medicare or charity care).

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