Today’s consumers are looking for ways to make the world better, one purchase at time. According to a recent study, 91% of consumers expect companies to operate responsibly and address social or environmental issues, think The Subaru Love Promise or Bombas donating socks to the homeless.

An eyewear donation program might be the perfect solution to reach those consumers when they’re shopping for new glasses in your practice.

Make it seamless. When patients try on their new glasses, invite them to donate their gently used glasses to help someone in need.

Increase your impact. Consider offering your patients a small gift or a discount on a second pair for every donation to show how much you care about helping people in need see.

Share the love. Use social media and email to let patients know how they can help make a difference for the 2 billion people globally who lack access to the eye care or eyewear they need. Download and send the images below.

Looking for a no-cost eyewear donation program? Visit Eye Make A Difference to order a donation box, print posters, and ship glasses back to VSP Global®, all for free.

VSP doctors can also request glasses to take on global mission trips.


WAYS TO USE THIS MARKETING COLLATERAL:

Download

Get social with status updates and images. Download and post this social media tile with the following copy in the post:

Visit our office to find your perfect new pair, and donate your gently used glasses to help the world see better.Or, go to the Social Media Management Page to sign up for content you can easily post to your page*.

*Must meet all specified Premier Program targets to qualify for free Social Media Management. Limited availability.

Send

Leverage the power of email to reach your patients. Download this email campaign to send to your patients.

Don’t have a way to email patients? Learn how you can get access to a library of content with a leading patient engagement platform with help from My Marketing Team.