Many parents see the back to school shopping season as a time for their kids to have an annual eye exam and to make sure they’re outfitted with the best eyewear to head back to school in style.

Help your patients kick the school year off in the latest looks and remind VSP members about the Extra $20 on all Marchon® and Altair® featured frame brands.1Stylish brands like Nike, Lacoste, Flexon, Marchon NYC, Kilter, and Otis & Piper2all have functional styles kids are sure to love.

Now’s the perfect time to make sure your frame boards are well-stocked for the back to school rush. Providing a wide selection of featured frame brands will ensure your patients find the perfect pair that are stylish, comfortable to wear, and more importantly, make them well-equipped to learn.

Don’t forget, VSP Global® Premier Program practices earn an additional $10 frame payment when a VSP patient selects a Marchon or Altair frameand any purchase of a featured frame brand helps you maintain your Premier Program status.

Leverage the Extra $20 program to increase frame sales during the back-to-school shopping season with these easy, downloadable materials to start reaching out to patients today!

Additional point-of-purchase materials are available to order on VSPOnline at

Have questions about building your frame boards? We’re here to help. Email us at

  1. Extra $20 available only to VSP members with applicable plan benefits. Frame brands subject to change. Certain exceptions apply. Check the Patient Record Report at authorization, and visit VSPOnline at to learn more.
  2. Click here for a complete list of featured frame brands.
  3. Available on VSP Signature Plan® and VSP Choice Plan® claims (not Medicare or charity care Available on VSP Signature Plan®and VSP Choice Plan® claims (not Medicare or charity care).

Use these professionally designed marketing materials to promote the EXTRA $20 program to your patients!


Socialize It

Get social with Social Media status updates and images. Download the EXTRA $20 Social Media tile and post to your social media channels along with recommended copy: VSP members: get an extra $20 to spend on featured frame brands when you visit our office. Make an appointment today!

Or, go to the Social Media Management page to sign up for content you can easily post to your page*.
Already using Social Media Management? Be sure to schedule your posts for the coming month.

*Must meet all specified Premier Program targets to qualify for free Social Media Management. Limited availability.

Send an Email
Leverage the power of email to reach your patients. Download the EXTRA $20 email campaign to send to your patients at the beginning of the month.
Don’t have a way to email patients? Learn how you can get access to a library of content with a leading patient engagement platform with help from My Marketing Team.
In Office
Download this flier to hand out to your patients or display in your office.