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New Kid-Approved Kilter Frames + A Social Media Contest

WIN A BACK-TO-SCHOOL PRIZE TO SHARE WITH PATIENTS

The new Kilter Back-to-School 2019 collection has arrived just in time for the school year. The collection showcases sparkly and colorful style glasses with kid-approved designs.1  

Don’t be tardy with back-to-school marketing. It may feel that summer has just begun but pushing back-to-school themed marketing should begin in July. Stay ahead of competitors and other retailers by sharing school-ready posts on social media now. 

Do it for the kids. Kids today are often social media savvy and are already creating and sharing content online. With written permission from their parent, schedule a social media takeover with a savvy youngster who is already your patient. Have them take fun pictures using their smartphone and capture a quick video of their eye exam experience. Conclude the takeover by showcasing the new glasses they’ll be wearing all year.  

Host a back-to-school giveaway. Put together a school-related prize package and host a social media contest (how to run a contest here.) This is an engaging way to generate buzz for your practice. Once the winner is selected, ask them to post a picture with their prize and tag your handles on social media. Or, you can consider a massage gift card as an additional prize for parents dealing with back-to-school stress. 

SHARE AND WIN  

Looking for any easy way to start back-to-school marketing? Quickly share the following Kilter social media image through Hootsuite, or by downloading, and add the hashtag #kilterbacktoschool2019Promo to each by July 31, 2019.2   

Recommended post: Give your child the tools to succeed this year. Make sure an eye exam is on your back-to-school checklist and help them pick glasses they’ll love. #Kiltereyewear combines playful colors, with comfort and durability. Get an A+ in eye care and schedule an eye exam today. #altaireyewear #kiltereyewear #backtoschool #eyeexam #kilterbacktoschool2019Promo 

You will automatically be entered to win one of four Kilter back-to-school prize packages ((valued at $33) which includes four colored putties’ and one $25 Amazon gift card.1 We encourage you to use the fun putties as prizes for your own back-to-school social media contest. Read our recent article here.  


DOWNLOAD AND SHARE     

Get social.

Download this Facebook and Instagram graphic, and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s back-to-school styles and specials. Make sure to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: Give your child the tools to succeed this year. Make sure an eye exam is on your back-to-school checklist and help them pick glasses they’ll love. #Kiltereyewear combines playful colors, with comfort and durability. Get an A+ in eye care and schedule an eye exam today. #altaireyewear #kiltereyewear #backtoschool #eyeexam #kilterbacktoschool2019Promo 

 

Send an email.  
Download and send this email graphic using your patient engagement platform.   

Promote inside your office.  
Download and print this poster to display in your office.  

 

1. The new Kilter Back-to-School 2019 collection includes the following styles: K5014, K5013, K4504, K4503, K4014, and K4013.

2. Official Rules

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