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Lacoste Adds French Sensibility to Fall Fashion


Lacoste is the perfect frame to elevate patient style! Lacoste’s eyewear combines technical quality with contemporary style. The new collection incorporates that French je ne sais quoi sophistication with a hint of sporty character.  

Market athleisure. Athleisure is a trend in fashion where workout clothing can be worn outside of an athletic setting. You can capitalize on this trend by showcasing Lacoste frames’ effortless transition from the gym to normal daily wear. Share the following content on social media:  

  • Post motivational and fitness-inspired posts. Fitness handles are very popular on social media. Play up an athletic angle and post Lacoste frames with engaging fitness hashtags (see more here) to attract new followers. 
  • Schedule a photoshoot. With consent, take pictures of your office staff (or willing patients) in Lacoste frames. You can do a fun photo thread of how each person styles their Lacoste frames. Invite your followers to stop into your practice, try on fun frames and post images on social media.  
  • Partner with a local trainer. Post a video of the trainer talking about their favorite Lacoste sunglasses on social. Have the trainer speak on the versatility of the frames and how they complement their style.  Add a call to action to encourage patients to find the frames at your practice.  

Contact your Lacoste Sales Representative for the full free frame promotion details via CS@marchon.com or 800.645.1300.    


Get social.   

Download these Facebook and Instagram graphics, and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!     

Recommended post: When in doubt, go French. Refined materials are used to create lightweight yet functional styles, with elegant color combinations and unique stylized logos. Our favorite tennis stars have rocked the Lacoste frames for the 2019 Miami Open. Want to feel like a champion? Stop into our practice and see all the Lacoste styles we have to offer. #fitspo #tennisprep #athlesuire #sportystyle

Send an email.
Download and send either email graphic using your patient engagement platform.

Promote inside your office.
Download and print either poster to display in your office.

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