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Jump into Spring with New CALVIN KLEIN Frames


As the weather warms up, spring fashion takes center stage. This season, CALVIN KLEIN is focusing their digital efforts on festival-friendly options. The brand will be gifting eyewear to global influencers so they can post photos their social media channels while they attend music festivals.  

The CALVIN KLEIN Spring/Summer ‘19 collection features bold colors and pops of neon that demand attention. Your patients will be on trend with CALVIN KLEIN'S daring unisex frames and stylish mirrored lenses. New and existing accounts will receive a tote bag gift-with-purchase through June 30. 

Take the festival idea further and tailor your content to complement local spring activities:  

  • Partner with a local retail shop to complete a full festival look with a pair of new CALVIN KLEIN frames. Have your local partner post the content and tag your frames in the post. Then, take it to the max by “re-gramming” their content. Find more information on reposting here
  • Hire a social media influencer in your town. Have the influencer share a photo wearing the frames at an event.  

Create an enticing window display to draw attention, then post a photo of it on social. Make your display pop by sprinkling in bright colors and adding dimension. Incorporate flowers and a boho flare which will illuminate the festival feel. Find even more inspiration for a spring window display here

New CALVIN KLEIN Accounts: 

  • With a minimum purchase of 30 CALVIN KLEIN frames, new accounts will receive the same amount of CALVIN KLEIN tote bags 

Existing CALVIN KLEIN Accounts: 

  • With a minimum purchase of 24 CALVIN KLEIN frames, existing accounts will receive the same amount of CALVIN KLEIN tote bags 

Contact your CALVIN KLEIN Sales Representative for the full free frame promotion details via CS@marchon.com or 800.645.1300.   


Get social.
Download the graphics below and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to add your practice phone number so your patients can schedule their annual eye exam!

Recommended post: Break through the chilly winter weather and shine brightly with a pair of festival-ready frames. @CALVINKLEIN Spring/Summer 19 collection has arrived in time for festival season! Stay on-trend with unisex shields and bold playful frames. #CKSuns #CKSpring19 #MyCalvins

Send an email.
Download and send the email graphic using your patient engagement platform.

Promote inside your office.
Download and print either poster to display in your office.

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