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Dragon Is Sustainable


Dragon fall 2019 optical campaign is here! They have taken a stand to reduce their carbon footprint and impact on the environment. New active optical styles feature plant-based resin, co-injected frames.  These Dragon frames are a renewable alternative to standard petroleum-based plastics.

How to talk about the new Dragon fall 2019 styles on your social media:

  • Target environmental champions. A conscious business can attract more niche consumers. According to a recent study, many consumers say a company’s environmental focus impacts their decision to move forward with a purchase.1
  • Host a social media contest. Take a picture of Dragon's plant-based resin, co-injected frames in office and post on social media. Encourage followers to like the post and follow three sustainable non-profits in your community. Instruct your followers to leave a comment describing how they are giving back to their community. Use a pair of Dragon sunglasses to entice your followers. Learn how to host a social media contest here.
  • Are you going green? Post a video on social media focusing on your practice's efforts to become greener. Conduct an Instagram poll to receive feedback on what procedures can help this process (i.e. paperless billing, etc.). This will help position the practice as a more environmentally-conscious business to your followers. Learn how to film effective videos for social media HERE.

Contact your Dragon Sales Representative for the full free frame promotion details via CS@marchon.com or 800.645.1300.    


Get social.   

Download these Facebook and Instagram graphics, and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!     

Recommended post: Dragon releases new active optical styles featuring plant-based resin, co-injected frames. Check out our selection of Dragon frames and book an eye exam today. #gogreen #Dragon #Dragonalliance #plantbasedresin

Recommended post: From the snow to surf, Dragon gives you frames ready for the elements. The 2019 collection has new active optical styles featuring plant-based resin, co-injected frames. Check out our selection of Dragon frames and book an eye exam today. #gogreen #Dragon #Dragonalliance #plantbasedresin

Send an email.
Download and send these email graphics using your patient engagement platform.

Promote inside your office.
Download and print these posters to display in your office.

1. Allison Hess. "Eco-Ecommerce: Why You Should Sell Eco-Friendly Products," homerev.com, April 4, 2018, https://www.homerev.com/blogs/home-revolution/sell-eco-friendly-products

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