Dragon Alliance Keeps a Summer Frame of Mind
STAY AFLOAT WITH DRAGON SUNS THIS SUMMER
They float! Dragon Alliance has launched its new Spring/Summer 2019 H2O Floatable campaign. The collection continues its mission to make watersports' enthusiasts happy. The H2O Floatable Collection is made with an injection molded thermoplastic from a lower density H2O material that allows the sunglasses to float. H2O Floatable shades come standard with 100% UV protection and high-quality Performance Polar lenses, which block 99.9% of surface glare.
Here are a few tips to promote these summer-inspired frames on social media:
Take a social media poll. Ask your followers if they have ever lost a pair of sunglasses in the water. You can host the poll via the Instagram story feature (step-by-step guide here).
Film a float test with Dragon frames. Take a video on a smartphone at a pool and conduct your own float test of the H20 Floatable Collection. To draw a comparison, drop a pair of Dragon frames into the pool next to another brand. This will highlight the innovative technology of the frames.
Contact your Dragon Sales Representative for details via CS@marchon.com or 800.645.1300.
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Download the graphics below and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Remember to add your practice phone number so your patients can schedule their annual eye exam!
Recommended post: Dragon’s new H2O Floatable Collection is here just in time for summer. Don’t lose another pair of great sunglasses in the water! Comment with your own story of lost shades below. #TheyFloat #H20Floatables #Dragon #Sunglasses
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