Take Dragon’s Frame of Mind campaign to the next level in your practice. The debut project showcases the driving forces behind each of the brand’s ski, surf, and snowboard athletes. Launching in early September, the series will use the hashtag #ItsAFrameOfMind on Dragon’s social media channels with a sequence of video segments that showcase first-hand experience of what it’s like to exist in their sport, while also revealing what inspires them outside the competitive arena. The new creative social media campaign will be available for you to download and share through your social media channels.

Contact your Dragon sales representative for the latest campaign and merchandising materials and be on the lookout for the Frame of Mind video series on social @dragonalliance #ItsAFrameOfMind.


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Recommended post: Let Dragon athletes' first-hand experiences inspire you to visit our office to try on a pair of Dragon suns. #ItsAFrameOfMind

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