Outfit your patients in stylish frames from Calvin Klein1 and Cole Haan. Until March 31, 2017, your patients will receive greater value with an extra $40 to spend2 on these popular brands.

Need to stock up? Contact your Marchon® or Altair® frame representative to get the newest collections. Also, don’t forget to tell VSP patients about the Unity® See it All member bonus offer. They can receive up to $70 back when they purchase Unity Progressive Lenses combined with SunSync® Light-Reactive Lenses.

Leverage the Extra $40 promotion to increase frame sales with these easy, downloadable materials to start reaching out to patients today!

Socialize it. Download the Extra $40 Facebook graphics and use the recommended copy to engage with your patients through social media.

Make an appointment to come in and check out our collection of [Cole Haan/Calvin Klein] eyewear.

Send an email. Download and send these brand-specific emails to your patients using your patient engagement platform.

Promote inside your office. Print and place promotional posters throughout your office to keep Extra $40 top-of-mind.

Additional point-of-purchase materials are available to order on VSPOnline at eyefinity.com.

Have questions about building out your frame boards? We’re here to help. Email us at pathtopremier@vsp.com.

1. Calvin Klein Platinum and Calvin Klein Collection
2. Includes VSP Signature Plan, VSP Choice Plan, VSP Advantage Plan, VSP Essentials Plan, Second Pair, and Computer VisionCare Plan patients. Check the Patient Record Report at authorization to see if patient is eligible.