Say Hello to New Extra $40 Brands

Attract patients by promoting these Extra $40 brands in the new year.

Your VSP patients get an extra $40 added to their frame allowance when they choose from well-known designer brands Lacoste, Nike and Nine West1. The Extra $40 promotion for all three frame brands will be available through April 30, 2018.

Don’t forget, VSP Global® Premier Program practices earn additional $10 frame payments when VSP patients select Marchon® or Altair® frames2 and any purchase of a featured frame brand helps you maintain your Premier Program status. 

Consider leveraging these Extra $40 promotions to increase frame sales during the season with these easy, downloadable materials and start reaching out to your VSP patients today!

Suggested social media post: VSP members: Make the most out of your new vision benefits this year. Take advantage of an extra $40 to spend on Lacoste, Nike, and Nine West frames when you visit our office. Make an appointment today!

Additional point-of-purchase materials are available to order on VSPOnline at

Have questions about building your frame boards? We’re here to help. Email us at


1Includes VSP Signature Plan, VSP Choice Plan, VSP Advantage Plan, VSP Essentials Plan, Second Pair, Computer VisionCare Plan, and Suncare Plan patients. Some exclusions apply. Check the Patient Record Report at authorization to see if patient is eligible.
2Available on VSP Signature Plan® and VSP Choice Plan® claims (not Medicare or charity care).

join the conversation

supplemental resources


One-click, professionally designed patient marketing campaigns.

Read More


Free Social Media Management, patient marketing and social media content.

Read More


The new My Marketing Team blog is your resource for the latest trending topics.

Read More
Premier Logo Visit for the latest Premier Program news.