Show Your Patients How Easy It Is to Get Instant Vision Coverage
SHARE NEW VSP INDIVIDUAL VISION PLANS VIDEO IN-OFFICE AND VIA SOCIAL MEDIA
There are 43 million households in the U.S. that don’t have vision coverage, including retirees, dependents aging off their parents’ benefits, contract workers, and part-time or seasonal employees. The VSP® Individual Vision Plans (IP) Doctor Program helps you retain those patients, creating more revenue for your practice. Plus, 98% of IP patients purchase eyewear directly from their VSP network doctor following their exam,1 and patients with vision benefits typically purchase lens features (such as photochromatic, UV, and anti-reflective) at a higher rate than uninsured patients.2
Sign up for the Individual Vision Plans Doctor Program, which gives you advertising payments when you educate your patients about Individual Vision Plans.
Show your patients how easy it is to get instant vision coverage with a fun, new Individual Vision Plans video designed for in-office or social promotion. Consider these following tips for posting videos on social media:
Timing. Make sure you are engaging your followers at the right time. According to a recent study, the best time for healthcare practices to post on each platform is as follows3:
Facebook: Wednesday at 9-10 a.m.
Instagram: Tuesday at 8 a.m
Twitter: Wednesday at 9 a.m. and 11 a.m
Call-to-action. A powerful call-to-action (CTA) can instill a sense of urgency in social followers. You can increase your conversion rate and traffic flow in your practice through CTAs. Use active language such as "call now" or "click this link" to persuade your audience to take the next step.4
Hashtags. Add hashtags to your videos on social media. Hashtags optimize your content for search engines.5 You can read our article here on how to increase your reach with hashtags.
Download the following videos for in-office use, social media, and advertising efforts. For social media, use the recommended copy to engage your followers. For extra effect, customize your post to fit your practice’s brands and current specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and scheduled their annual eye exam!
Click below to download:
Recommended Post: Want to save hundreds on eye care and eyewear? Get instant vision coverage when you enroll in VSP Individual Vision Plans. Call 855.926.8877 to learn more. Enjoy the benefits of an affordable vision plan.
1. VSP 2018 IP claims data
2. National Association of Vision Care Plans (NAVCP), The Advantages of Vision Benefits for Patients and Providers, 2016
3. Elizabeth Arens, “Best Times to Post on Social Media for 2019,” www.sproutsocial.com, June 21, 2019, https://sproutsocial.com/insights/best-times-to-post-on-social-media/
4. Christy Laurence “Call to Action Instagram: 13 Creative CTAS to Test on Your Account,” www.plannthat.com, https://www.plannthat.com/call-to-action-instagram/
5. Ana Gotter “26 Ways to Use Video for Your Social Media Marketing,” www.socialexaminer.com, July 6, 2016, https://www.socialmediaexaminer.com/26-ways-to-use-video-for-your-social-media-marketing/