You asked, we listened! Based on questions and feedback from practices like yours, new resources are available for doctors and practice staff explaining the ‘why’ and ‘how’ of the VSP® Individual Vision Plans Doctor Program1, and how to get started. 

Practices like yours can use these videos to learn how to boost patient retention, frequency of exam and materials purchasing, and revenue opportunities.  

Video: Why IP Doctor Program?  

Video: How to Get Started with the IP Doctor Program  

Special offer: take advantage of our 5 for $55 incentive now through August 31, 2019, and for every five (5) patients you educate about Individual Vision Plans (tracked through registration), you can earn an additional $55. This is on top of the $8 per click that Premier Program practices earn ($5 for non-Premier) when a patient lands on the application page of, or calls 855.926.8877 to start an application for Instant Enrollment. That’s up to $95 for your practice! 

Already earning with the IP Doctor Program? Great! Need to get started? Visit to learn more, sign up, or use the contact us form for any questions! You can also email with questions.


1. As a member of the VSP Individual Vision Plans Doctor Program, when your patient clicks on the Individual Plan website banner ad and lands on the application page of, you’ll earn an $8 advertising credit as a Premier Program practice ($5 for non-Premier practices). During our 5 for $55 spring promotion, you can earn an additional $55 advertising payment when five (5) patients click or call 855.926.8877 to ask about plans, putting your potential earnings up to $95 for every five patients. Purchase of a VSP Individual Vision Plan isn’t required to receive the advertising payment. The 5 for $55 spring and summer promotion runs through August 31, 2019. You must be a member of the VSP Individual Vision Plans Doctor Program and have an active IP website banner in place to earn advertising credits.