Increase UV Protection Awareness. Exposure to ultraviolet rays may lead to macular degeneration, cataracts, and corneal sunburn.1 Educate your patients on the importance of sun protection and consider a ‘buy one, get one’ sunwear promotion and promote it through your social media channels.

Extra $40 to Spend. Encourage your VSP® patients to use their Extra $40 towards a pair of eyewear, now through July 31, 2017. They can choose from Calvin Klein, Cole Haan, or recently-added Salvatore Ferragamo. You can also print out this Extra $40 coupon to have handy in the office, too. 

The Perfect Suns for Outdoor Fun. Flexon Suns are more durable, lightweight, and corrosion resistant than conventional metals. This makes them a great option for your patients who want to maintain their active lifestyles in the sun. Promote Flexon Suns using the patient-facing marketing materials on your social media channels and in an email campaign. 

Get Engaged. Use the below marketing materials to invite patients to try on the latest sunwear in your office. Bonus: post one of the graphics below to your Facebook page and ask patients to share their new summer look in the comments or post a photo with your practice’s custom hashtag. Need hashtag help? Read best practices here  or shoot us an email.

Stay tuned! Our May edition will feature a sunwear sweepstakes so your practice can enter to win.


WAYS TO USE THIS MARKETING COLLATERAL:
 

Get Social.  
Download Facebook and Instagram graphics and use the recommended copy to engage with your patients through social media. 

Suns out, shades on. Wear proper eye protection to help combat UV rays. Visit our office to try on the latest sunwear styles. 

Send an email. 
Download and send an email to your patients using your patient engagement platform.
   
Promote inside your office. 
Download and print a poster to display in your office. 

1http://www.preventblindness.org/protect-your-eyes-sun