Get to know your patients. Are they an avid skier or snowboarder? They may need the latest goggles or moisturizing daily contacts for the slopes. Or maybe they prefer to relax with a hot cocoa and watch the action. If so, they may need some new sunglasses to accompany their winter style. Consider a quick training with your staff so they effectively communicate the importance of sun protection in the winter. Learn more here.

Get in the spirit with holiday lights, décor, and gifts. Consider a free gift with purchase to thank your patients for their loyalty. By making it fun, your practice will see the benefits of keeping patients engaged. Need some decorating ideas? Check out these festive, eyewear-themed storefronts for some inspiration!

Download, send, and post. Use these professionally designed marketing materials to encourage your patients to make an appointment and get fitted for the latest eyewear this season.


WAYS TO USE THIS MARKETING COLLATERAL:

Download
Get social with status updates and images. Download a festive holiday Facebook or Instagram tile:
Include the following copy in the post:
Visit our office today to pick up gifts for everyone on your list.
Or, go to the Social Media Management page to sign up for content you can easily post to your page*.
Already using Social Media Management? Be sure to schedule your posts for the coming month.
Must meet all specified Premier Program targets to qualify for free Social Media Management. Limited availability.
Send
Leverage the power of email to reach your patients. Download a campaign to email to your patients at the beginning of the month:
Don’t have a way to email patients? Learn how you can get access to a library of content with a leading patient engagement platform with help from My Marketing Team.
 
Post
Download a poster to display in your office: