Swing into Spring
…with these easy marketing tips and fresh new marketing materials you can use today.
Suns out, shades on. Encourage your VSP® patients to use their Extra $40 towards a pair of new prescription sunglasses, now through July 31, 2017. They can choose from Calvin Klein, Cole Haan, or recently-added Salvatore Ferragamo. Print out this Extra $40 coupon to have handy in the office, too.
Keep it fresh with monthly promotions. Does your practice promote a brand of the month? It’s not too late to start. Let patients know about your special offer through social media, an email campaign, or in-office signage. Be sure to leverage window displays to attract window shoppers. Need the latest brand images? Email us at firstname.lastname@example.org or get in touch with your Marchon® or Altair® brand representative.
Get Engaged. Use the Swing into Spring marketing materials to invite patients to try on the latest eyewear in your office. Bonus: post one of the graphics below to your Facebook page and ask patients to share their new spring look in the comments or post a photo with your practice’s custom hashtag. Need hashtag help? Read best practices here or shoot us an email.
Download Facebook and Instagram graphics and use the recommended copy to engage with your patients through social media.
Send an email.
Download and send an email to your patients using your patient engagement platform.
Promote inside your office.
Download and print a poster to display in your office.