Promote Sun Protection in All Seasons
Remind patients of the importance of UV protection in the winter to increase second pair sunglass sales.
Whether your patients are skiing the slopes or shoveling snow before work, there’s a good chance they are unaware of the harmful effects of UV rays in the winter, especially on their eyes. Here’s some tips for promoting sunglass sales in the winter.
- Learn about your patients’ favorite outdoor winter activities, from snowboarding to snowshoeing, so you can offer the best options for UV protection
- Educate patients on the danger of photokeratitis, or damage to the eye, which can be caused by sun reflection from sand, water, ice, and snow
- Post and share the below marketing materials, as well as this VSP Blog article featuring pro skier Chris Benchetler, who introduces his favorite Dragon Alliance winter shades
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Suggested social media post: Did you know that UV rays are stronger in high mountain areas where air is thinner? This can increase your chance of eye damage. Learn more about protecting your eyes during winter on the VSP Blog: http://ow.ly/fLJ630hEQf9
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Suggested social media post: Make UV protection a year-round priority, especially in the snow. Pro skier Chris Benchetler shares his winter eyewear go-tos on the VSP Blog: http://ow.ly/fLJ630hEQf9
