Summer clearance. Still have leftover summer styles? Consider promoting a summer clearance sale on social media to make room for new glasses and sunglasses. 

Promote Extra $40. Now through December 31, 2017, your VSP patients get an extra $40 to spend on five designer brands: bebe, Calvin Klein1, Columbia, Dragon, and Flexon. Consider printing out this coupon to have on display in your practice’s waiting area or front desk. 

Use it or lose it email campaign. With the end of the year fast approaching, send out an email campaign reminding patients that prescription eyewear is covered under their Flexible Spending Accounts (FSAs). Then, they have time to check their balances and schedule appointments for their family. 

Get social.  
Download Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to use hashtags!
Visit our office to try on our newest designer eyewear perfect for fall. #glasses #sunglasses #fallfashion
Send an email. 
Download and send an email using your patient engagement platform.
Promote inside your office. 
Download and print a poster to display in your office. 

1Calvin Klein and Calvin Klein Collection