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Winterize Your Eyes

TEACH YOUR PATIENTS HOW TO PROTECT THEIR EYES FROM THE ELEMENTS

The winter months make it the perfect time for you to share eye safety tips and dry eye remedies with your patients. 

Educate on snow blindness. Do your patients know about snow blindness? Remind them about the importance of sunglasses, even on cloudy and cold days. Update your merchandising by showcasing sunwear that has UV protection, and take the opportunity to discuss light-reactive lenses, like SunSync Elite®. It is a great reminder for your patients to stay prepared for the dangers. 

Discuss dry eyes this winter. Talk to your patients about dry air and the impact it can have on eye health. Inform them about the effects of indoor heating and cold winds. Encourage the proper eyewear for snow sports and provide tips on how to prevent eye discomfort during the winter months. 

  • Hashtag Ideas: #snow #ski #snowgoggles #uvrays  #eyehealth  #skigoggles #wintershades #winter #cold #outdoors #mountains #dryeye 
  • Quick Health & Wellness Tip: #DYK UV rays can harm your eyes on cloudy days? Make sure you wear glasses with UV protection rain or shine. Schedule an eye exam today and learn how to protect your eyes through the winter months. 

DOWNLOAD AND SHARE

Get social.

Download these Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current fall/winter promos and specials. Don’t forget to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!  

Recommended post: Shield your eyes from the elements this winter. UV rays are just as dangerous in the wintertime. Wear sunglasses even on cloudy days and schedule an appointment today to ensure you are protecting your eyes this winter. 

Send an email.
Download and send either email graphic using your patient engagement platform.

Promote inside your office.
Download and print one poster to display in your office.

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