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Summertime and the Seeing is Easy

Time to brighten up your social media for the sunny days ahead

Summer is almost here! Don't forget to remind your patients about investing in sunglasses for the bright and sunny days ahead.

Promote local outdoor events. Use in-office signage or fliers to promote your local events. It's a great opportunity to remind patients about the importance of adding UV protection before heading outside.

Host a sunglasses trunk show. Make it easy for your patients to shop the suns in your office. Send an email invite to all your patients and host a fun, summer-themed trunk show where you showcase all your latest sun styles. Hold prize drawings beach gear or other summer essentials!

Set the stage for summer. Add fresh sunflowers for a pop of color, or create a selfie station so patients can show off their new sunnies on social media.

As we finish out the last days of spring, you can download the Summertime and the Seeing is Easy campaigns to encourage sunglass sales for summer.


Get social.

Download graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to use hashtags that identify your city or neighborhood to attract new patients!

Recommended social media post: It's summertime and the seeing is easy with a new pair of suns! Schedule your annual eye exam and come check out our collection of sunglasses. #summer #sunglasses #sunwear


1Includes VSP Signature Plan, VSP Choice Plan, VSP Advantage Plan, VSP Essentials Plan, Second Pair, Computer VisionCare Plan, and Suncare Plan patients. Some exclusions apply. Check the Patient Record Report at authorization to see if patient is eligible.

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