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Soak up the Summer in Style

Shine bright with summer-inspired social media content and marketing tips, and enter to win!

Try these ideas to increase frame sales this summer.

Small Business Saturday. The sun is shining, and people are out and about! Consider planning a Small Business Saturday promotion to drive sales and invite neighboring businesses to participate. Supporting local businesses is quite popular year-round. Let your followers know about any special promotions or events through social media, using hashtags with your city/state, area code, and of course, #smallbusinesssaturday to increase your visibility.

High temps, low prices. Get creative with short-term promotions to drive urgency. Create a promotion that is activated when the weather hits a certain temperature! For example, 10% off suns when your city hits triple digits!

Fun holidays and observances. This is the perfect time to get creative with your social media content calendar. Take advantage of fun holidays that highlight food, culture, and activities. National Sunglasses Day is coming up on June 27, so be sure to schedule a National Sunglasses Day social media post via your Hootsuite account.


Recommended social media post: Long days, warm weather. Soak up the summer with the perfect pair of suns. Schedule your annual eye exam and come check out our collection of sunglasses. #summer #sunglasses #sunwear


Simply leave a comment below letting us know how your practice markets to patients in the summertime to drive sunwear sales! You'll be automatically entered to win a summer tote bag and sunglasses-print beach towel ($20 value). Limit one entry per person.*

*Click here for official rules.  

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