Show Your Eyes Some Summer Lovin’
TIPS TO INCREASE SUMMER SUNGLASS SALES
May is the perfect time to shine light on the dangers of sun exposure. Keep your messaging cool with these hot marketing tips.
- Create awareness. In the summertime, UV rays and dry eyes go together. Craft a clear message to educate patients how to protect their eyes from harmful UV exposure. Share stories on your social media featuring quick tips about UV exposure. Focus on how sun damage puts you at risk of cataracts, cornea burn, and cancerous growths in the eye.
- Make a splash. Whether in a pool or lake, chemicals and bacteria can be found in bodies of water. Encourage patients to wear proper eyewear while participating in water sports. Partner with a local water sports club to offer instruction for protective eyewear that will guard against the impact that chlorine has on eyes. Share content across social media channels.
- Capitalize on trends. Stay on trend ahead of the summer months. Keep up to date on celebrity-styles by following popular, fashion social media handles. Place trendy frames in the center of your window displays to attract attention. For a super attention-grabber, place a celebrity image next to the frames you are featuring with the caption "as seen on...". Find more up-to-date fashion trends here.
DOWNLOAD AND SHARE
Download these Facebook and Instagram graphics and use the recommended copy to engage through social media. For extra effect, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!
Recommended post: Hello summer! Let’s enjoy the sunshine safely. Schedule an eye exam today to learn how to treat your eyes right during the summer months. Your perfect UV protection frames are waiting! #uvprotection #sunnies #summereyeexam #sunglasses
Send an email.
Download and send either email graphic using your patient engagement platform.
Promote inside your office.
Download and print one poster to display in your office.