Put Some Spring in Your Patients' Sight
TREAT PATIENTS TO A NEW LOOK WITH FRESH FRAMES
Play up spring festival fever. It’s that time of year again! April kicks off the season of spring events and concerts. Attract your music festival goers by showcasing irresistible, brightly-colored, edgy and bohemian styles on your social media. Create playful festival boards on Pinterest featuring fashion-forward frames inspiring your patients to stand out in a crowd.
Set up a booth at a local event. Research festivals and other gatherings happening in your city. Find events that complement the fabulous frames you want to showcase. Visit the event websites and complete an application form to become a vendor. Encourage visitors to try on frames from your practice and participate in drawings or promotions with a creative hashtag. Unique hashtags increase awareness about your practice and available frame styles, while further connecting you to your community.
Engage a local influencer. Reach a larger audience by working with a local social media influencer to promote and tag your frames. This helpful article will provide guidelines on how to connect with social media influencers in your town.
DOWNLOAD AND SHARE
Download these Facebook and Instagram graphics and use the recommended copy to engage through social media. For extra effect, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!
Recommended post: It’s time for a refresh. The sun is out, and fresh frames are here. Stop by our office to see what’s new and happening for spring!
Send an email.
Download and send either email graphic using your patient engagement platform.
Promote inside your office.
Download and print one poster to display in your office.