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Exciting NEW Marketing Opportunities for Open Enrollment Season


Open enrollment season is upon us. This is a window of time when employees can select medical, vision, dental, and other benefits through their employer. It doesn’t hurt to remind your patients to care for their eyes and save some money by electing for vision insurance during open enrollment season.

Let’s get covered! This is the perfect time to remind your patients to select VSP vision insurance, so they can continue their eye care with you and come back for their next annual eye exam. Share the marketing campaign below to remind your patients to enroll today.

Here are a few talking points if your patients have questions during open enrollment season:

  • Do I really need coverage? Yes, vision insurance isn’t just for people who wear glasses. Annual eye exams are an important part of maintaining your overall health, even if you don’t notice any vision problems.
  • What’s a doctor network? When a patient sees an in-network doctor, like you, they will receive more out of their vision coverage and can count on low out of pocket costs, as well as exclusive offers on contacts, sunglasses, lens enhancements, and more.
  • How do I use my benefit? Getting started is easy. After a patient enrolls with their employer during open enrollment, they can create an account on vsp.com. Their personalized plan details and eligibility is at their fingertips. They can contact you, as their in-network VSP eye doctor and schedule their annual eye exam. Also, no insurance card is needed for their appointment, they show up and you take it from there.

Visit SeeMuchMore.com to learn even more about how to discuss open enrollment with your patients.

Marketing open enrollment is a quick and effortless way to keep your patients coming back year after year. Stay top of mind by sharing on social. And save time by logging into Hootsuite and scheduling your post.


Get social.
Download Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current fall promos and specials. Don’t forget to add your practice phone number so your patients can schedule their annual eye exam!

Recommended post: It’s #OpenEnrollment time! Enroll in your VSP Vision Benefit today. Then call us to schedule your annual exam and get the most out of your vision coverage with low out of pocket costs and exclusive VSP member-only offers. #EyeHealth

Send an email.
Download and send this email graphic using your patient engagement platform.

Promote inside your office.
Download and print this poster to display in your office.

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