Keep Your Eye on the Ball
Gear up with new marketing materials to help your patients keep their eye on the ball during Sports Eye Safety Month
Play ball! Warm weather is around the corner and outdoor sports are back again. Take the opportunity to remind your patients that eye safety is always in season and use the following tips to market your practice during April, Sports Eye Safety Month.
Change up your window. Sports offer many merchandising opportunities! Highlight the most popular children’s’ sport in your area (such as tee ball, baseball, or soccer) and merchandise using uniforms and other accessories alongside eyewear. Or you could show your support for your favorite professional team by displaying team colors and swag,
Use active language and tie back to your theme. In all posts, you should include a “Call to Action” or CTA, asking your patients to do something specific. Active language encourages your patients to act. Here are a few examples of active language to use in posts:
Incorporating words and emojis that speak to the sports theme is a fun way to engage with your followers. Emojis have become an accepted part of social media language, and these fun little images are an easy way to appeal to your patients.
Stay ahead of your competition and bring your A game when it comes to social media. Use these tips to up your competitive advantage and keep your patients coming back for more.
DOWNLOAD AND SHARE
Download graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to use hashtags!
Recommended post: Before you hit the field, make sure to put on your sport-appropriate eyewear, and then go have some fun! Schedule an exam and visit our office to get fitted so you can keep your eye on the ball!
1Includes VSP Signature Plan, VSP Choice Plan, VSP Advantage Plan, VSP Essentials Plan, Second Pair, Computer VisionCare Plan, and Suncare Plan patients. Some exclusions apply. Check the Patient Record Report at authorization to see if patient is eligible.