Hello, Summer! Hello, Style!
HELP PATIENTS FIND THEIR SUMMER LOOK
The right pair of sunglasses can make a bold statement. Magazines like Men’s Health and GQ promote a “one eyewear style does not fit all outfits” adage. These popular publications encourage readers to invest in multiple pairs of shades, and along with eye health, position sunglasses as a defining accent for personal, summer style.
Here are tips to promote summer style through your social media:
- Create a board on Pinterest. Put together an outfit look book to pair with a variety of shades. You can find inspiration from GQ Magazine and WhoWhatWear.
- Talk face shape. Post videos on Instagram or Facebook Live featuring your optician talking about the most flattering sunglasses for each face shape.
- Promote a BOGO (buy one, get one) deal as further the incentive for followers to stop by your practice. Highlight a special limited-time deal for the summer. Share a promo code on social that patients can use in-office to unlock this special deal. Make sure you put a time cap on when the promotion ends and communicate clearly on the social media post.
- Promote National Sunglasses Day on June 27. Watch our webinar here on how to market your practice for the holiday.
Your staff can help spread any promo messaging within the office as well. Create contact cards with your logo, social media handles, and a bright image for your staff to hand out to every patient. This will encourage patients to follow you on social media after their visit. Need design inspiration? Check out free graphic design sites like canva.com.
DOWNLOAD AND SHARE
Download the Facebook and Instagram graphic and use the recommended copy to engage through social media. For extra effect, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!
Recommended post: Let us help you find your signature summer look! We have sunglasses for every personality, style, and patient. Stop into our office and use the code (insert code here) to unlock our special promo. This promotion ends on (insert date here) #eyehealth #summershades #summerstyle
Send an email.
Download and send this email graphic using your patient engagement platform.
Promote inside your office.
Download and print this poster to display in your office.