Encourage Your Patients to be Fashion Ready for Fall
PROMOTE FRESH FALL STYLES
As the days of summer end, your patients start to anticipate sweater weather season and looking for frames that will complement their fall wardrobes.
Consider the following ideas to spice up your patient flow for the season:
Tailor content around the fall holidays. Octoberfest, Halloween, Thanksgiving - fall is full of festivities! To maximize your practice's exposure, partner with businesses taking part in celebrating the season’s holidays. Find a local business that hosts corn mazes or pumpkin patches and have the seasonal partner re-post or share a fall frame sale you're having. Or, better yet, share the brand-new fall styles you want to showcase. Also, inquire about hosting a partner booth at a local festival or pumpkin patch to increase that personal touch by interacting with new and current patients.
Decorate the office. It is common to start your fall marketing on the first of September. Decorate your office with an autumn flair. Post videos of you and your staff members having fun decorating. Go live with your patients in your office (with consent). Not sure what to ask? Ask them questions about their favorite things about fall. Be sure to tag them in your posts and encourage them to share your tagged content on their social media.
Host a “Happy Hour.” Organize a special invite-only event for your patients. Send the invite via an email or newsletter (learn how here). Serve coffee and other fall-themed refreshments, as well as baked goodies. Promote new frame styles and offer a special discount for those who attend the event.
DOWNLOAD AND SHARE
Download the Facebook and Instagram graphics, and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new fall styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!
Recommended post: It’s almost time for sweater weather. Let’s warm up your fall style and make sure your frames are fabulous for fall. Schedule your annual eye exam and see the fresh looks we have to offer. #fallfashion #fallready #fallframes
Send an email.
Download and send this email graphic using your patient engagement platform.
Promote inside your office.
Download and print this poster to display in your office.