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Cozy Up To A New Look

Help your patients find the perfect frames for their fall wardrobe.

Promote fall fashion. Assist your patients by designing your planogram to include a fall-look-inspired section for men's and women’s glasses and sunglasses. Take it a step further and create a ‘Fall Fashion Look’ Pinterest inspo board and pin images of fall fashions, including eyewear. To make room for your ‘Fall look’ section, you can also consider promoting a summer clearance sale on social and in-office. 

“Use It or Lose It” email and social campaigns. It's the perfect time to remind your patients that time is running out to use their Flexible Spending Accounts (FSAs). Consider sending email and text reminders to your patients and post on your practice’s social media channels. 

Promote Extra $40. Now through January 31, 2019, your VSP patients continue to receive an extra $40 for designer brands bebe, Cole Haan, Flexon, and Salvatore Ferragamo.1 Consider a social campaign and share Extra $40 posts through your Hootsuite account. 


Get social.
Download Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to use hashtags that identify your city or neighborhood to attract new patients!

Recommended post: Find the perfect frames for your fall wardrobe. New designer eyewear will go perfect with your fall look. Call us to schedule your annual exam and shop our eyewear. #FallFashion

Send an email.
Download and send an email graphic using your patient engagement platform.

Promote inside your office.
Download and print a poster to display in your office.


1Includes VSP Signature Plan, VSP Choice Plan, VSP Advantage Plan, VSP Essentials Plan, Second Pair, Computer VisionCare Plan, and Suncare Plan patients. Some exclusions apply. Check the Patient Record Report at authorization to see if patient is eligible.  

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