Celebrating 5 yrs of Premier
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Book Smart. Style Smart.

Gear up with eye-ssential back-to-school-inspired social media content and marketing tips.

Host a back-to-school social. I scream, you scream, we all scream for EYEs cream! Consider hosting an ice cream social to celebrate kids’ and parents’ excitement for the school year. Promote your event through social media and email. Make children’s glasses the focal point of your practice.

Offer a back-to-school gift with purchase. Back-to-school shopping is in full swing. Bundle together school supplies (consider branding pencils, notebooks, and pens with your practice’s logo!) into a cute gift bag as a gift with purchase for your patients. Take advantage of our VSP Premier program partner, Staples Business Advantage®, where you can save an average of 37% on all business essentials and receive FREE next day delivery. Visit here to register for an account today, if you don't already have one.

Educate your patients about children’s eye health. One in four school-aged children have vision-related problems.* This is just one of the many reasons why children’s annual eye exams are important. Use social media to educate your patients and encourage them to be proactive about their family’s eye health. Log into Hootsuite to share back-to-school social media content today!







Promote back to school online or in-office with these new marketing materials!

Get social. 
Download Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to use hashtags that identify your city or neighborhood to attract new patients!

Recommended post: Don’t forget to schedule your kiddo’s annual eye exam before summer ends. Make an appointment today to check out our back-to-school EYE-ssentials and book-smart styles! #BackToSchool

Send an email.
Download and send this email graphic using your patient engagement platform.

Promote inside your office.
Download and print this poster to display in your office.

*VSP blog

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