Become a Marketing Expert During Open Enrollment Season
REMIND YOUR PATIENTS ABOUT OPEN ENROLLMENT
Open enrollment season is here, and your patients should keep vision insurance top-of-mind as the open enrollment period begins. Open your patients’ eyes to the importance of choosing you as their eye care professional. Remind them that eye health is a big part of maintaining their overall wellness.
Here are a few talking points if your patients have questions during open enrollment season:
Do I really need coverage? Yes, vision insurance isn’t just for people who wear glasses. Annual eye exams are an important part of maintaining overall health, even if you don’t notice any vision problems.
How do I use my benefit? Getting started is easy. After you enroll with your employer during open enrollment, you can create an account on vsp.com. Personalized plan details and eligibility are at your fingertips. You can contact your in-network VSP eye doctor to schedule your annual eye exam. Also, no insurance card is needed for your appointment, show up and your doctor takes it from there.
Where can I learn more about open enrollment? You can visit Seemuchmore.com for resources to help make your decision to enroll or re-enroll this year.
Visit SeeMuchMore.com to learn even more about how to discuss open enrollment with your patients.
DOWNLOAD AND SHARE
Download the Facebook and Instagram graphics, and use the recommended copy to engage through social media. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!
Recommended post: It’s #OpenEnrollment time! Vision is one of our most cherished senses. Protect it by scheduling your annual eye exam after you’ve enrolled in your vision benefit with VSP! Maximize your benefits at your practice by enjoying low out of pocket costs and access exclusive member-only offers.
Send an email.
Download and send this email graphic using your patient engagement platform.
Promote inside your office.
Download and print this poster to display in your office.