Whether your patients are skiing the slopes or shoveling snow before work, there’s a good chance they are unaware of the harmful effects of UV rays in the winter, especially on their eyes. Here’s some tips for promoting sunglass sales in the winter.

  • Learn about your patients’ favorite outdoor winter activities, from snowboarding to snowshoeing, so you can offer the best options for UV protection
  • Educate patients on the danger of photokeratitis, or damage to the eye, which can be caused by sun reflection from sand, water, ice, and snow
  • Post and share the below marketing materials, as well as this VSP Blog article featuring pro skier Chris Benchetler, who introduces his favorite Dragon Alliance winter shades

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