Turn your practice into a winter wonderland and have fun with unique merchandising displays. Get some inspiration on Pinterest here. You can even surprise and delight your patients with a small gift with purchase when they buy a new pair of glasses.

Set up a joyful photobooth. Photo backdrops and props are great ways to have fun in your practice and take photos to share on social media. Consider creating a low-cost backdrop with wrapping paper (ideas here) and inviting patients to take selfies and share. Don’t forget to ask them to tag their location at your practice!

Promote Extra $40. Now through December 31, 2017, your VSP patients get an extra $40 to spend on five designer brands: bebe, Calvin Klein1, Columbia, Dragon, and Flexon.  Consider printing out this coupon to have on display in your practice’s waiting area or front desk.


Get social.  Download Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to use hashtags!

  • Your Holiday Wish List Facebook Graphic Option 1
  • Your Holiday Wish List Facebook Graphic Option 2
  • Your Holiday Wish List Instagram Graphic Option 1
  • Your Holiday Wish List Instagram Graphic Option 2

Recommended copy: Visit our office to try on our newest designer eyewear on your holiday wish list. #glasses #holiday #wishlist

Send an email. Download and send an email campaign using your patient engagement platform.

  • Your Holiday Wish List Email Graphic Option 1
  • Your Holiday Wish List Email Graphic Option 2

Promote inside your office. Download and print a poster to display in your office.

  • Your Holiday Wish List Poster Option 1
  • Your Holiday Wish List Poster Option 2

1Calvin Klein and Calvin Klein Collection