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Don’t Hibernate on Your Health Winter Marketing Campaign


Don’t let your social media go cold this winter! Use these tips to help boost winter sales and remind patients to use their benefits before December 31.  

SEE Winter from your perspective – Challenge your staff to create a festive window display, similar to how large retailers market for the holidays. Or, you can create a winter wonderland inside your office with unique merchandising to highlight winter styles for optical and sunglasses. Get PINspired

Use it or lose it – Openings in your schedule? Make your list and check it twice. Reach out to patients who have not yet come in for their annual exam. Remind them to think about using their Flexible Spending Account funds for an extra pair or to get the pair of glasses they might think is out of their price range. 

Promote Extra $40 – Now through January 31, 2019, your VSP patients get an extra $40 to spend on four brands: bebe, Cole Haan, Flexon, and Salvatore Ferragamo1. Additionally, VSP Global® Premier Program practices earn additional $10 frame payments when VSP patients select Marchon® or Altair® frames2. #ICYMI here is our article with all the social media assets to support your winter promotion. 

Save some time and hit the easy button by logging into Hootsuite to easily spread the holiday social cheer. Don’t have a Hootsuite account? It’s complimentary with Premier Program status. Visit our My Marketing Team Social Media Management page and fill out the form today.


Get social.  
Download the following graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current fall/winter promos and specials. Don’t forget to add your practice phone number so your patients can schedule their annual eye exam! 

Recommended post: Don’t hibernate on your health this #winter. Schedule your annual eye exam and come get cozy in a winter wonderland of stylish eyewear and sunglasses for you and your family.  

Send an email. 
Download and send our email graphics using your patient engagement platform.  

Promote inside your office. 
Download and print our posters to display in your office. 


1. Includes VSP Signature Plan®, VSP Choice Plan®, VSP Advantage Plan, VSP Essentials Plan, Second Pair, Computer VisionCare Plan, and Suncare Plan patients. Some exclusions apply. Check the Patient Record Report at authorization to see if patient is eligible.  
2. Available on VSP Signature Plan and VSP Choice Plan claims (not Medicare or charity care).  

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