New Year, New Goals. The new year is a great opportunity to refocus, recharge, and set some goals. Don’t forget to align your practice’s marketing efforts with your goals. Pro tip: if your practice is interested in gaining new patients, consider creating an Instagram business page or setting a goal to follow 10-20 new Instagram accounts each week. Don’t forget to use hashtags of your city or neighborhood to broaden your reach. 

Engage using #ShopSmall. Make a new year’s resolution to connect with your community. Increase exposure using the hashtag #ShopSmall and follow Small Business Saturday on Facebook and Instagram for inspiring stories and ideas from other local businesses like yours.

Enter to Win! Share one of the New Year, New View posts on social media with the hashtag #newviewpromotion by January 15 and automatically be entered to win a New Year, New View gift set ($250 value), complete with an Amazon Echo speaker and more!* Remember, you can also use the social media management program to schedule your post in advance.


Get social. Download Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s current promos and specials. Don’t forget to use hashtags!

  • New Year, New View Facebook Post Option 1
  • New Year, New View Facebook Post Option 2
  • New Year, New View Instagram Post Option 1
  • New Year, New View Instagram Post Option 2

Recommended copy: Take advantage of your renewed vision benefits! Visit our office to try on our wide selection of quality, designer eyewear and freshen up your look for the new year. #happynewyear #visionbenefits #newyear #glasses #newviewpromotion

Send an email. Download and send an email using your patient engagement platform.

  • New Year, New View Email Campaign Option 1
  • New Year, New View Email Campaign Option 2

Promote inside your office. Download and print a poster to display in your office.


*No purchase necessary. For official rules, click here. Amazon is not a participant in or sponsor of this Sweepstakes.