3 Tips To Integrate Social Media Into Your Practice
Social media is becoming an increasingly important part of doing business. Isn’t it time to social-eyes your practice?
Investing time and effort into a social media strategy is increasingly becoming a necessity rather than a luxury. Even ads in traditional media are incorporating content from the web, such as radio commercials that quote positive Yelp reviews. Research also indicates there is an increasing correlation between social media interaction with brands and purchase. Looking to increase engagement, but not sure where to start? Here are a few tips to get you started:
1. Let your patients know you’re online. Include a Facebook, Instagram, Twitter, Pinterest, Google+ button on your website, e-newsletters, and email campaigns. These folks are already online and interested in what you have to say!
Don’t forget the patients in your practice. Display a “Like Us On Facebook” or “Find us on Yelp” sign in a prominent area in your practice (like the reception desk). Make it easy for patients to find your page by including your custom URL. Hint: Display the URL in a user-friendly manner. There’s no need to include http or www anymore; stick with facebook.com/practicename.
2. Encourage patients to talk about their experience online. Allow and encourage patients to interact with your social media during their visit. Offer to take a picture of them in their new frames to share on Facebook or Instagram. Both websites allow them to geo-tag their location, letting all their friends know where they got their stylish new glasses!
3. Be a style expert. Stay on top of trends by following the frame brands you carry on social media. Share posts that are relevant to your patients both on your Facebook and Instagram pages. Some stores are now putting signs next to products that are trending on Pinterest. This reaffirms that your item is well-liked by others, and that you are social media savvy.
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