Creating Stellar Instagram Posts
Get inspired and produce a content calendar for social media!
PLAN, POST, REPEAT
So you've created your practice's Instagram account and recruited your social team. Now it's time to start posting! There's no need to strive for perfection, just remember to keep your posts authentic and aligned with your practice's brand and personality. Start with at least three posts per week, and aim for a variety of different images. Here's a sample calendar to help get your practice started!
THREE TIPS TO BECOME A POSTING PRO
- Add a filter to your photo or use your own mobile photo editing app. Aim to keep a consistent look for all your IG posts.
- Keep the caption short and sweet and incorporate hashtags. Did you know that posts with hashtags see higher engagement? Read more on hashtags here.
- Put your practice on the map. Whether at the practice or a nearby local business, add the location to the post so your followers can check it out on the map. Remember to hashtag your city or neighborhood to increase visibility.
Need an Instagram pulse check? Email us at firstname.lastname@example.org for custom tips to improve your practice's page.