Pinterest has over 10 million unique visitors. According to a recent study, Pinterest converts more browsers into buyers than any other social media source1. Businesses that utilize the platform can create awareness around their brand and integrate their products and services into consumers everyday life through visuals. Treat Pinterest as a discovery tool for new patients looking to learn more about eye health and frame styles. Here are a few ideas to get started: 

Pin at the right time. It is important to ensure that your pins will be seen at maximum engagement hours. According to Socialfresh, the best times to post are at 11:00 a.m.-1:00 p.m. PST and 5:00 p.m.- 10:00 p.m. PST.  

Keep your boards specific. Focus on very clear descriptors for your board names such as "Autumn Eye Wear Style". If your board is cluttered and inconsistent with the theme, it may discourage visitors to remain on your board and follow your account.  

Eye-catching imagery. Pinterest is a visually based platform. Pixelated or distorted imagery will negatively impact your Pin’s performance2. Many Pinners seek out beautiful and inspiring imagery to repin and follow. Ensure you are posting photos and images that are high resolution.  

Pinterest is a great platform to showcase your services, increase patient traffic flow and further align your practice with eye health on social media. 

 

1. Jessica Meher. "6 Compelling Reasons You Should Use Pinterest for Marketing," Hubspot.com, March 5, 2019,  https://blog.hubspot.com/blog/tabid/6307/bid/31434/6-compelling-reasons-you-should-use-pinterest-for-marketing.aspx 

2. "Creative Best Practices," Pinterest.com, https://business.pinterest.com/en/creative-best-practices