You may have heard about the importance of Search Engine Optimization, or SEO. Search engines, like Google, provide users with a ranked list of websites based on an algorithm determined to be most relevant to the user’s search. If SEO is done correctly, your practice's website will appear higher in search results, helping get more patients into your office. it may sound daunting, but it's easy.

What do patients search for when looking for an eye doctor? Understanding your audience will help improve your SEO.

  • Think of keywords, such as “glasses,” “contacts,” “dry eye,” or even brand names to include on your practice's website
  • Think of other topics patients may search for, such as "How to understand my eyeglasses prescription," and include an FAQ page on your website addressing these topics.

You may not be an SEO expert, but My Marketing Team has you covered with tools to get you started and keep your practice top of mind when new patients search for an eye doctor in your area.

For five tips to improve your SEO, click here.