Create a Strong Eye Health Video
MARKET EYE HEALTH TIPS TO PATIENTS ON SOCIAL MEDIA
Have you considered sharing eye health tips outside of a patient's eye exam? According to a recent study, over 90% adults have used social media to seek and share health information1. Many health-oriented social media handles have found popularity by positioning themselves as subject matter experts (learn more here), and so should you!
Share engaging and informative videos to capture the attention of potential and current patients on social. Videos on social should be short, to the point and visually pleasing, and feature doctors and optical staff.
How to begin:
Brainstorm. Look at the high performing eye health posts you have shared in the past. Take note of topics that have received the most engagement (comments or likes).
Be clear and concise. Your video should have a conversational tone. It’s helpful to write out a brief outline of what you want to focus on. Try to keep each video under 30 seconds. If you have time, practice once or twice before you record the final version.
Keep it steady. A shaky camera can be very distracting. Tripods for smartphones (example here) can be purchased at a low cost. A tripod will keep your video steady, which will make the video easy to watch.
Lighting matters. Good lighting will add to the professional quality of the video. Your credibility will be stronger on social media if your content/imagery looks professional.
Add captions! Followers may be watching your videos at work or in an environment that does not welcome smartphone sounds. You can add quick captions to your videos using apps like these so, viewers can read your messaging.
1. Christine, Newberry. “How to Use Social Media in Healthcare: A Guide for Health Professionals,” Hootsuite.com, February 4, 2019, https://blog.hootsuite.com/social-media-health-care/