Make the most out of a consumer-driven media world by participating in the conversation. Use patient reviews to grow your practice.

We live in a world of peer-driven media. As a practice participating in the VSP Global® Premier Program, you have an exclusive opportunity to engage with your patients through patient reviews.

Consumers crave feedback from their peers. In an era where 92% of consumers trust earned media above other advertising1 it’s no wonder that consumers say the views of their peers influence their buying decision.

By communicating directly with consumers and embracing the conversations they’re having about your practice, you’ll gain exposure to a wealth of untapped patients, earn their trust, and take advantage of one of the most influential, AND FREE, marketing tools.

You might be wondering where to start? It’s easy! Download these tip sheets and begin utilizing this exclusive benefit from the ground up:

Keep your listing current. Set your practice apart on the directory.

Actively solicit reviews. Good reviews stand out in a crowd.

Respond to reviews. Respond to every review, every time.

Have a question about patient reviews? Let us know at patientreviews@vsp.com.

1. Nielsen, 2012