Marketing 101: Increase Frame Sales with Free Marketing Materials

The Extra $20 promotion has been extended through 2017!

The Extra $20 promotion has been extended through 2017!


As you know, most VSP plans offer members an Extra $20 to spend on all Marchon and Altair “Featured Frame Brands.” This promotion has been extremely popular with members and has been extended through 2017. Make sure your frame boards are well stocked with Marchon® and Altair®frames.

And, don’t forget, VSP Global Premier Program practices earn an additional $10 frame payment when VSP patients select a Marchon or Altair frame1 and any purchase of a featured frame brand helps you maintain your Premier Program status.

Leverage the Extra $20 program to increase frame sales and patient satisfaction in your office.

You might be wondering how to start. It’s easy! Download the materials below and start promoting today!

Additional point-of-purchase materials are available to order on VSPOnline at

Have questions about building your frame boards? We’re here to help. Email us at

1. Available on VSP Signature Plan® and VSP Choice Plan® claims (not Medicare or charity care).

Use these professionally designed marketing materials to promote the EXTRA $20 program to your patients!

Socialize It

Get social with Facebook status updates and images. Download the EXTRA $20 Facebook tile and post to your social media channels along with recommended copy: VSP members: get an extra $20 to spend on featured frame brands when you visit our office. Make an appointment today!
Or, go to the Social Media Management page to sign up for content you can easily post to your page*.
Already using Social Media Management? Be sure to schedule your posts for the coming month.

Send an Email

Leverage the power of email to reach your patients. Download the EXTRA $20 email campaign to send to your patients at the beginning of the month.
Don’t have a way to email patients? Learn how you can get access to a library of content with a leading patient engagement platform with help from My Marketing Team.

In Office

Download this EXTRA $20 campaign flier to hand out to your patients or display in your office.​

*Must meet all specified Premier Program targets to qualify for free Social Media Management. Limited availability.

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